The floral industry is episodic. Florists have been educating their customers about the fluctuations in the market, and we love to see their efforts making…
From bouquets and ceremony backdrops to chair and tent decorations, hoops of flowers and greenery are the décor elements you never knew you needed. When…
White roses cost how much? Yep, these common wedding flowers have skyrocketed in demand and price. Let’s get into how this happens and the many…
Here are a few tips to help you win the bridal market: Bridal shows are huge. Turn your store into a wedding destination. Offer more…
Do you ever wish you could support your community and go greener while still managing a full-time business? Florists and planners can bring happiness and…
Weddings and events are almost back to full production, but there will always be an opportunity for growth in other markets. Make a list of…
The future of eCommerce is real-time buying, and it is quickly taking over social media. The result? Conversational and social commerce. Chat bots. Adding a…
Buying locally is a win-win. Shipped flowers come in a box, not a vase. Presentation matters! Boxed flower companies will take a percentage. With this…
Perishable goods typically take precedence over other aspects of a floral shop, but it’s important to handle all inventory separately to set oneself up for…
Leveraging technology, cross-selling, or integrating a subscription service may be what’s needed to grow your business even further. Embrace technology. Your online community, website, ordering…
Whether you have been flower-slinging for decades or recently started your own business, you can build trust with your wholesaler through these easy steps. Ask…